NotCo AI GET STARTED
Giuseppe.AI

The Foundational AI Platform
for the Consumer Goods Industry

From Idea to Market. One unified intelligence layer.

Explore trillions of
combinations,

get the best products
in days, not years.

Giuseppe collapses traditional sequential workflows into a parallel, integrated, computationally-driven operation to hit ambitious innovation targets with unprecedented speed and radical efficiency.

AI runs the experiments.
Your scientists test only
the winners.

From brief to SKU
in 3–6 months

Expanded domains
of knowledge

Multivariable optimization
from day one

One system. Three distinct capabilities.

Giuseppe AI concept workspace showing a product brief, generated beverage concepts, testing report, and compatibility score

Concept

Turn market data into
actionable product concepts.

Generate and validate hundreds of product ideas against
competitive, sensory, and market data, delivering a brief
Marketing and R&D can act on together, from day one.

Evidence-based
concepts.
Insight to brief,
ready to formulate
Your Data, integrated
Giuseppe AI discovery workspace comparing ingredient catalog matches for organic pea protein isolate

Discovery

Lock in the right formula
before you enter the lab.

Leverage a proprietary ingredient catalog, domain-specific models and multi-agent AI to expand research space and compress weeks of pre-work into hours. Replacing guesswork with a strong starting point.

Grounded
decision-making.
Research that lives in
one place. Never lost.
Every constrain
mapped from the start.
Giuseppe AI elevate workspace showing formulation trials and a correlation map

Elevate

Accelerate through complexity.

Giuseppe combines formulation methodology and generative experimentation to optimize multiple variables at once, compressing into months what would otherwise take years and helping teams solve complex challenges that traditional methods cannot.

Maximum learning,
Minimum trials.
Build institutional
intelligence.
Surface
formulation insights.

Under the hood

Giuseppe cycles through proprietary data, domain-specific intelligence, and AI agentic infrastructure.

Built for
enterprise

Your perimeter, your data

VPC/on-prem options, role-based access, audit trails.

Unified data fabric

Ingredients, specs, sensory, and process data in one place.

Compliance by design

Policy-aware retrieval with versioning and provenance.

Faster scale-up

Benchtop ↔ pilot ↔ plant with parameter transfer.

Global rollout

Templates and governance for multi-market launches.

Security & IP protection

Strict partner segregation; no cross-contamination.

Testimonies

‘By combining our deep chocolate expertise and global reach with NotCo’s advanced AI capabilities, we’re aiming to unlock speed for breakthrough recipe solutions from health-forward formulations to functional ingredients and Nutri-Score-friendly options.’
CEO, Barry Callebaut
Testimonial 1 of 3