
NotCo
GLP-1 BOOSTER
End-to-end product innovation
CHALLENGE
As GLP-1 drugs reshape the conversation around appetite and metabolic health, the food industry has largely focused on adapting products for GLP-1 users. The challenge was to take a different path: designing food to support the body’s natural satiety pathways using food-grade ingredients suitable for everyday products.
APPROACH
NotCo AI combined biological screening with AI-guided formulation to explore that possibility. After screening 38 food-grade botanical batches for their activity across key GLP-1-related pathways, machine learning models integrated biological and foodomics data to predict synergistic ingredient interactions and determine optimal concentration ratios. The most promising combinations were then validated through targeted assays and advanced to a randomized, double-blind, placebo-controlled crossover study in 30 participants.
REsult
The result was an Endogenous Activation Complex, an ingredient system based on botanicals designed to support natural satiety signaling. In human evaluation, 75% were hunger reduction responders and 65.5% were GLP-1 responders. The system was designed for integration into everyday food and beverage formats at realistic serving sizes.



