PepsiCo doubles down on AI-powered innovation with NotCo AI
As one of the world’s largest food and beverage companies, PepsiCo operates at a scale where speed, precision, and relevance have become critical to maintaining leadership in an increasingly dynamic consumer landscape.
With products enjoyed more than one billion times a day across over 200 countries and territories, PepsiCo continuously faces the challenge of evolving alongside changing consumer behaviors and expectations. In a market where consumers are increasingly open to new experiences, the company needed a more agile and precise approach to innovation — one capable of accelerating development processes while unlocking entirely new product possibilities.
Building an AI-powered snack portfolio in Chile
This materializes through the launch of Doritos NotBurger flavor, NotMayo Doritos and NotChicken Nuggets Flamin' Hot — three co-developed products using NotCo AI's platform.
By shifting traditional processes to the digital realm, NotCo AI's technology accompanies every stage — from lab to industrial production — identifying the right ingredients to craft unique flavor profiles that exceed expectations and deliver exactly what consumers love, just like these ones.
The combination of advanced technological capabilities, industrial scale, and deep consumer understanding, enables PepsiCo and NotCo AI to build a more agile, more precise, and entirely AI-guided innovation approach designed to create bold new product experiences that challenge traditional category boundaries while responding faster to evolving consumer preferences.
The partnership reflects a broader transformation across the food industry, where artificial intelligence is beginning to play a central role in development models and competitive advantage.
'We are moving toward a much more consumer-centric way of innovating, where artificial intelligence allows us to accelerate processes and respond more precisely to what people are looking for. The partnership with NotCo AI reflects how we combine our capabilities with advanced technology to operate in an increasingly dynamic environment.'
- Benjamín Herrera, CMO at PepsiCo South Cone.
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PepsiCo products are enjoyed more than one billion times a day across over 200 countries and territories around the world. In 2024, the company generated nearly $92 billion in net revenue, driven by a complementary portfolio of convenient foods and beverages that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, 7UP!, Quaker, Tostitos, and many more. PepsiCo’s product portfolio spans a wide variety of categories, including many iconic brands that each generate more than $1 billion in annual retail sales.
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